Rachel's Organic, which is to drop the latter term from its name in the coming months, says it remain fully committed on delivering products it claims are free of synthetic additives and also having a shorter name.
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Rachel’s says organic rebrand not symbolic
from food and drink europe.com
By Neil Merrett, 24-Apr-2009
Related topics: Products & Marketing, Company news
The re-branding of a leading UK dairy company by dropping the word organic from its name has caused a media storm this week, though one national trade group suggests similar industry-wide action is unlikely.
